Sacramento National Plug In Day a Resounding Success

 

   •Test drives:                   250+ 

   •Test drive miles:           700+

   •Display cars:                50+

   •People engaged:         at least 4500

   •Increase in shoppers:  2,500 extra vehicles + 1.5 people/vehicle=3,750 due to NPID

   •Passports returned:     102 (for drawing)

   •faces painted:               65

   •glitter tattoos:               75

   •Booths:                        16

Plus hundreds of happy children (and adults reliving their childhood) drawing and writing all over SMUD's 2002 RAV-4 EV Art Car in all the colors of the rainbow.

 

Awards:

   •First 3 purchases after event: 1 LEAF, 1 Rav4EV, 1 Volt

   •Drawing for Two Amazon Kindles (Details)

 

Media Coverage:

We were covered by local media both before September 20 and during the Sunday event by all Sacramento region major television stations, the Sacramento Bee newspaper, local regional newspapers, Capital Public Radio, local radio stations, and regional newsletters and blogs. Some samples:

   •Examiner

   •News 10

   •HerLife

   •SacBee

   •More to come

 

A tremendous draw for the event was the location of the Tesla SuperCharger right off Iron Point Road. Hundreds of additional attendees drove by the display and chose to stop. More than a dozen PEVs were parked near the SuperChargers, displaying the wide variety of electric drive vehicles currently available on the market, encouraging visitors to move inside the Folsom Premium Outlets for more information and the Ride & Drive event.