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Sacramento National Plug In Day a Resounding Success


   •Test drives:                   250+ 

   •Test drive miles:           700+

   •Display cars:                50+

   •People engaged:         at least 4500

   •Increase in shoppers:  2,500 extra vehicles + 1.5 people/vehicle=3,750 due to NPID

   •Passports returned:     102 (for drawing)

   •faces painted:               65

   •glitter tattoos:               75

   •Booths:                        16

Plus hundreds of happy children (and adults reliving their childhood) drawing and writing all over SMUD's 2002 RAV-4 EV Art Car in all the colors of the rainbow.



   •First 3 purchases after event: 1 LEAF, 1 Rav4EV, 1 Volt

   •Drawing for Two Amazon Kindles (Details)


Media Coverage:

We were covered by local media both before September 20 and during the Sunday event by all Sacramento region major television stations, the Sacramento Bee newspaper, local regional newspapers, Capital Public Radio, local radio stations, and regional newsletters and blogs. Some samples:


   •News 10



   •More to come


A tremendous draw for the event was the location of the Tesla SuperCharger right off Iron Point Road. Hundreds of additional attendees drove by the display and chose to stop. More than a dozen PEVs were parked near the SuperChargers, displaying the wide variety of electric drive vehicles currently available on the market, encouraging visitors to move inside the Folsom Premium Outlets for more information and the Ride & Drive event.





2013 Sacramento Plug In Day Report

Home locations of attendees at Sacramento Plug In Day who completed SMUD's Passport in order to enter the Amazon Kindle contest.

Thanks to Our Sponsors

Quotes after the test drives:


Nisssan LEAF: “This would be a great second car for us.” 


Smart EV: “Fun to drive.  I love the small turning radius.  Almost makes me want to move to the city.” 


Chevy Volt: “I like the idea of the gas engine as a back up.” 


Nissan Leaf: “Sounds like some good lease deals.” 


Toyota RAV4EV: “Thank you for being here.  It’s great to see so many different models” 

Other Supporting Groups, Companies,

& Organizations





Clean Cities Coalition

CA Fuel Cell Partnership

University of California, Davis

Sierra Club

Breathe California

Valley Solar

Hooked on Solar

SunPower Solar

American River College Auto Tech Program

Charged Magazine


Owner Displayed Vehicles


BMW ActiveE
Honda Fit EV
Ford Focus Electric,  C-MAX Energi
Mercedes B-Class Fuel Cell
UC Davis Formula EV
Chevrolet Spark EV,  Volt
Honda Plug-in Accord
Tesla Model S
Tesla Roadster
RAV-4 EV (original and current versions)
Coda Sedan
Smart Electric Drive
Nissan LEAF
Mitsubishi iMiEV
Toyota Plug-in Prius

EV4U Custom Conversions Karmann Ghia



Tesla of Rocklin

Folsom Lake Toyota

Folsom Chevrolet

Folsom Future Nissan

Smart Sacramento, Von Hausen Motors

Zero motorcycles from Norcal Mastercraft

Glide Cruiser Scooters of Rancho Cordova

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